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… by the summer of 2012, Google’s handing of personal information, data mining activities and/or cookie deployment were no longer substantially in compliance with Newsroom Publishing’s Privacy Statement.
Robert W. Butche, Publisher
Newsroom Publishing discontinued participation in Google’s Anayltics and data capture programs in November, 2012. A routine review of our published standards and practices statements and disclosures in April of 2013 revealed that we had not deleted Google references contained in our statement on personal privacy. All such references have now been removed.
Our decision to disassociate this publication from Google’s online data mining activities was predicated on two principle areas of conflict between Google’s current business model and this publication’s standards and practices.
In the year prior to our decision to end our cooperative relationship with Google, including participation in the company’s Analytics program, Google effectuated unilateral changes in its relationship with both its customer users and content providers including Newsroom Magazine. As a result, by the summer of 2012, Google’s handing of personal information, data mining activities and/or cookie deployment were no longer substantially in compliance with Newsroom Publishing’s Privacy Statement.
While there was a period when our privacy policies and those published by Google were largely in agreement, we found Google’s sharpening focus on advertising values and data capture for internal monetization and/or external sale or sharing, an unnecessary and unwanted invasion of Newsroom Magazine reader’s privacy.
Newsroom Magazine does not at any time retrieve any information from your computer.
Our consideration of the issues raised by Google’s actions and activities included an examination of Google’s public statement on its data capture and privacy policies. [ Google's Privacy Statement ]
We are not persuaded to believe that our decision will protect anyone from Google’s data mining and monetizing — only that what Newsroom Publishing states to be our policy is consistent with our actions.
Our privacy policies are an extension of this publication’s ongoing efforts to earn and maintain a trust relationship with those who come to our news and information sites for probative, responsible and credible content. Our responsibilities are to create, select, choose, edit and publish content worthy of trust.
To be successful we must earn that trust every day, in everything we publish. We fully understand that the reader will determine whether or not we live up to our lofty intentions.
Our decision to abandon participation in Google Analytics, and to forgo their AdSence automated advertising revenue stream, is recognition, on our part, that continuing a relationship with Google that was, or had become, contra to Newsroom Publishing’s stated standards and practices, no longer met our needs or those of our readers.
Newsroom Publishing did not notify Google of our withdrawal from Google Analytics, nor announce our decision last year to remove Google’s Java code ( a requirement for participation in Google Analytics program ) from all of our content and server systems.
Robert W. Butche
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