Harvard MBA: Reality Obscured By Sales Speak
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Dismissive — A Definition
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Magic Words — A Definition
The Editors
Monday November 2, 2009 12:01 am
Updated November 3, 2009 2:13 pm
Magic Words
noun
realm: Political
Interjection of words or phrases whose emotional appeal or ideological purpose is to project an unreal version of reality, poison civility, or incite riot.
Foundations
Plays on passions.
Reinforces stereotypes.
Conceals speaker’s motives.
Diverts attention from something best kept hidden.
Used to stigmatize, denounce or polarize public attitudes.
Examples
Right to life.
Big government.
Freedom of choice.
Protectionism.
Gay rights.
National security.
Tax and spend.
Un-American.
Pinko liberals.
Lock-step Republicans.