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Magic Words

noun

realm: Political

Interjection of words or phrases whose emotional appeal or ideological purpose is to project an unreal version of reality, poison civility, or incite riot.

Foundations

Plays on passions.

Reinforces stereotypes.

Conceals speaker’s motives.

Diverts attention from something best kept hidden.

Used to stigmatize, denounce or polarize public attitudes.

Examples

Right to life.

Big government.

Freedom of choice.

Protectionism.

Gay rights.

National security.

Tax and spend.

Un-American.

Pinko liberals.

Lock-step Republicans.

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